Rangers FC’s chief commercial officer, Karim Virani, commented on the partnership with Kindred. Kindred Is Committed to Protecting Players from Harm The initiative is aligned with the ongoing talks about the importance of promoting gambling responsibly and is a part of the company’s Journey towards Zero strategy that seeks to cut off all revenue from at-risk players.
Kindred’s partnership with Rangers FC also saw it dedicate its front-of-shirt sponsorship to its Zero % Mission. The education will feature lived experience insights from former soccer athletes who have previously struggled with gambling problems. EPIC has an extensive presence in the English Football League and other leagues and boasts the expertise needed to supply Rangers FC with bespoke education sessions. Under the agreement, the latter company will provide the club’s employees with independent gambling guidance. This will notably be the first time the Scottish Premiership has joined forces with a safer gambling consultancy such as EPIC. To celebrate the occasion, the company will supply the team with EPIC Risk Management-led gambling education sessions. Kindred Group is marking ten years of collaboration with the Scottish soccer team Rangers FC.
